Social media is constantly changing and there is always a crazy new way in which people can document every aspect of their lives, using social media in your business strategy is one of the best ways to get your name out there. It’s a great way to market your services and products and help boost your brand.
The difference between Facebook, Twitter, Linkedin, Google+, Youtube and Pintrest
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With around 2.38 billion monthly active users worldwide as of April 2019, Facebook is one of the most popular platforms, not only for personal use but also for business.
facebook instagram linkedin twitter en youtube 12 letters?
For businesses, Facebook is a place to share photos, updates, and general news with those who follow or “like” you. Fans of your work come to your Facebook page to find out what’s happening in your company, see pictures of what’s going on, or explore events.
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In this method, you endeavor to understand your target audience and where they are spending their time. If the majority of your audience doesn’t frequent Facebook, then it’s not worth your time to have a Facebook page, for example.
Pros: Can help streamline resources. Creates a more strategic social media marketing plan.
Cons: You might be missing out on unknown segments of your audience or ignoring a tool that could be helpful if used slightly differently (more on this in the next section). You also risk missing out on a platform that could increase your SEO ranking. For instance, having a Facebook page can boost your search engine prominence.